LATISM 2011 BlogoSphere Survey Results


June 9, 2011

Latinos in Social Media [LATISM] Releases Report of Its 2011 Latino Blogosphere Survey

WASHINGTON, DC – June 9, 2011 – Latinos in Social Media [LATISM], the first and largest non-profit organization to engage, organize, train and promote Latinos and Latinas in the social media arena, today has released the results to its 2011 Latino Blogosphere Survey, the second in a series of surveys aiming to explore the state of online and social media usage among Latinos. The survey results were first unveiled during the Latinos in Social Media panel conducted by LATISM at the 2011 BlogWorld and New Media Expo.

Despite the results of the 2010 Census, there’s little to no information available in regards to “influentials” in the Latino Blogging world. After last year’s groundbreaking LATISM Latina Blogger Survey, LATISM set about to redefine the Latino Blogosphere.

“We were astounded by the overwhelming response by over 12,000 bloggers. The report offers conclusive evidence about Latino/a bloggers as to what motivates them and the issues they care about,” said Ana Roca-Castro, Founder and Chair of LATISM. “These findings will prove to be eye-opening to brands, organizations and industry-followers alike as they try to reach one of the most powerful groups online.”

Key Findings include:

  • 61% use social media for personal purposes, followed by business, self promotion and for doing social good
  • The top three blogging topics are Latino Issues (45%), followed by Social Good and Education
  • The mayority (48%) prefer to shop online
  • Price is the biggest driver at the time of purchase
  • Their reasons for blogging vary by individual, but a common thread is their deep connection to their community and their faith in the power of blogging as a tool for change
  • The overwhelming majority described Education as the top priority Latino issue, followed by Health and Jobs

Access the full report here:  LATISM BlogoSphere Survey 2011

Research Methodology:

  • Report results were based on responses of 12, 270 Latinos and Latinas ages 18 and older based in the United States to confidential surveys collected via from April 18th to April 30th, 2011
  • Following a quantitative model, survey questions assessed language, preferred blogging topics, mobile and social media platforms, shopping patterns, brand preferences and current Latino issues
  • Survey was promoted entirely via LATISM online and social media properties


Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos.  Our partnership initatives include research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit

© 2011 Latinos in Social Media [LATISM]. All rights reserved.

LATISM would like to extend special thanks to Rick Calvert and Dave Cynkin, Co-Founders of BlogWorld & New Media Expo, for their partnership and support in unveiling the results of this survey.

Press Contact:
Elianne Ramos
Vice-Chair, Communications and PR
646 -932-7752

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