Latism is proud to announce the launch of the “Hispanic Business Growth and the Mobile Future”! The survey, conducted by Social Lens Research for Mobile Future in partnership with the United States Hispanic Chamber of Commerce (USHCC) and Latinos in Tech Innovation and Social Media (LATISM), surveyed more than 500 Hispanic small business owners in the first quarter of 2014.
The study found that Hispanic businesses are using mobile to grow and become more productive:
62% of Hispanic business owners credit growth to mobile technology
1 in 5 Hispanic business owners credited at least 20% growth due to mobile
83% say mobile technology has increased productivity
Hispanic-owned business are using mobile to better reach and serve their clients. Mobile is also being used to be more productive, increase social marketing and even monitor cash flow.
“The survey highlights how Hispanic businesses can use mobile to grow.
We need to help more businesses to take advantage of the mobile opportunity.”
said Ana Roca-Castro, Latism Founder.
Learn more about the study here: http://mobilefuture.org/resources/mobile-small-business-report/
Here is a slide share with the study results:
Is your business taking advantage of the mobile opportunity?
Join Latism for an interactive discussion on how to use mobile for business growth. Mobile Future, the United States Hispanic Chamber of Commerce (USHCC) and Social Lens Research will share recent stats from the Hispanic Business Growth and the Mobile Future Study along with examples of how businesses are using mobile to grow. Come share your mobile for business stories and tips!
Date: July 17, 2014, Thursday at 9 pm EST, 6 pm PST
Hashtag: #LATISM #Mobile4Growth
Thank you to all that participated and helped to promote the study!
Here is an infographic with a summary of the results: