We all know that when you help a mother you help her entire community! This is the reason why we focus the Cyber Sustainable Development Project primarily on moms. This is by far my favorite of all the LATISM projects. Now on its second year, we connect an isolated community of Latin America to the world. This year we are in Patacancha, Peru. Three LATISM Directors are already there. Sisi (LATISM-PH), Alberto (LATISM-CFL) and Edgar (LATISM-LA). I am on my way to the airport where I’ll meet the second group that will join us in this project.
The reason why I love the Cyber Sustainable Development project so much is because it touches each of the 4 LATISM missions in a tangible way. Here’s what we are doing:
Technology: The main focus of our project is to build a cyber room and leave the community connected to the world. This cyber room becomes the hub for all types of services that thanks to the new connection will become available to them.
Business: Just like we did in Montecristi last year, we are creating a website where the artisans of Patacancha can sell their work. Currently they support themselves by selling alpaca sweaters. They sell this for a ridiculously cheap price to a vendor who then sells it to another vendor, then another series of vendors. By the time the sweater gets to Soho in New York City, it has a 300% inflation. The e-commerce site will allow the artisans to sell directly to the Soho store. Already 5 stores have placed orders and are more than excited to begin an ongoing business relationship with the artisans of Patacancha. It becomes a clear win win for both sides.
Education: The project would be sterile if we don’t conduct a good training of trainers among the young leaders of Patacancha. This will mean leaving them with the tools to become sustainable. We teach them everything that has to do with computer basics, e-commerce, social media, accounting, banking and so forth. To the artisans we teach them the basics of taking the picture, setting a price and uploading it in the e-store. Thanks to Babble and Disney, we are also running a Summer Camp (yes, it’s Summer there) with the kids in order to give the moms the freedom they need to focus on the training.
Health: Patacancha hasn’t seen a dentist in 20 years. Can you believe this? Of course when we contacted the community leaders this was their biggest request. Thanks to the help of Johnson and Johnson, there will be a Dentist clinic set up during the project.
We will share pictures, stories and different experiences from there. Stay tuned for more following the #Latism #BabbleCare and #JnJ hashtags.