Carlos Kirjner, research analyst of Facebook, showed that Facebook generates $1 billion a year in revenues in advertisements from cookies that have tracked them from other web sites. Carlos also estimates that the exchange name of FBX would take up the 50% of the market. The market is rising up quickly becuase Facebook created it in five months ago, in June.
Sheryl Sandberg, Facebook COO told investors that she believes that global RTB market is worth a total of $billion. This means that Facebook can claim for half of the entire business.