When small businesses need to make investments in IT or other operations, most of the companies selling them the products help with financing solutions. Now Google is using that model to get more dollars to AdWords search advertising.
Google is launching a new service in the UK, AdWords Business Credit, which offers credit to companies specifically in the SMB sector to boost their online ad spend with the company. Google has offered credit to drive more AdWords investment, it’s been running a pilot with 1,400 companies in the U.S. for a year. Interest rates in the U.S. will be at 8.99 percent.