Language is no longer or at least it should no longer be the most important part of a brand’s marketing strategy. That was the agreement among participants of an all marketers panel that kicked off Portada’s 6th Annual Hispanic Advertising and Media Conference in New York City on Thursday.
The panel, titled Spanish and/or English: featured marketers from Tecate, General Mills, Diageo and Yahoo, who shared insights, challenges and opportunities with an audience, eager to know how marketers approach a population that is increasingly U.S. born, thus more bilingual and bicultural.
