Taken at face value, the numbers for Latinos andlook very promising:
- Young Latinos engaged in social networks over 60% more than their counterparts
- This year, 29.6 million Latinos will go online at least once a month. By 2014, 39.2 million will be online.
- Latino/a presence online has increased from 57% in 2002 to 71% in 2009 – according to the latest numbers
- 31 out of 46.9 million living in the U.S. have cell phones
- More than half of U.S. Hispanics use text messaging
However, another well-known fact is that the number of Latinos in the STEM fields is vastly under-represented. Latinos are also under-engaged in the Science, Technology, & Math (STEM) fields.
Back in 2007, the Latino Technology Alliance issued a report stating that Latinos are vastly underrepresented in the Technology field. According to the study, fewer Latinos than Whites pursue self-employment in science, technology, engineering and math fields, due, in part, the low rates and small numbers of Latinos achieving bachelors, masters, or doctorates in STEM fields. Last year, the Venture Capital Human Report confirmed that Latinos are practically non-existent in the Tech Valleys of America.
Which means a couple of things: As avid consumers of technology, we are in a prime spot to build culturally sensitive technologies and tools that can help empower our community. As Latinos involved in social media, we also have a great opportunity to lead the next generation [and why not?] ourselves into carving our own niche in the Science, Technology, Engineering & Math (STEM) fields.
At LATISM, we think it’s time we discussed this!
Leading up to our LATISM Latino2 Conference on June 11th, the LATISM Tech Awards during said conference, and LATISM’s participation in both the BlogWorld & New Media Expo and the 140 Character Conferences next week, let’s talk about the next steps for us, Latinos in Social Media, as we embrace our mission to help entrepreneurs, companies and organizations to realize the full potential of technology and to take advantage of this momentous time as the cements its presence in the digital space.
- How do we increase Latino participation in the technology discussions of our time?
- How can we leverage our bi-cultural understanding to create and grow successful businesses in emerging technology markets?
- What are the upcoming technology/mobile/social media trends more likely to make an impact with Latinos?
- What would be good solutions to solve the lack of Latino representation in the Tech field?
Join us starting at 9pm!