Washington, DC — January 27, 2011 — At nearly 23 million users in the US alone, Latinos have become the fastest growing community online. Latinos in Social Media [LATISM], the leading and largest organization of Latinos and Latinas engaged in social media, has recognized the need for a centralized platform for expression, professional support, education, mobilization and promotion of causes. Today, they have announced the beta launch of their new online community website LATISM.org/beta.
“We recognize the innovation, ideas and vision coming from Latinos everywhere, and we want our members to be part of our evolution into a full-scale online community that is truly built for and by Latinos,” said Ana Roca-Castro, Founder and Chair of Latinos in Social Media.”We are harnessing the power of new technology to build community, share ideas, and offer knowledge that is indispensable in today’s online landscape. The new latism.org provides increased flexibility for the future growth of our community as we move ahead into new realms of digital service. I am immensely proud of it.”
The site will provide free access to the most comprehensive set of information and resources for Latinos to network and connect with peers, brands, businesses and investors worldwide. It also features the organization’s annual calendar, a listing of all upcoming LATISM conferences, networking and training opportunities around the country and online.
Resources featured are organized under the most common areas of involvement for members – including blogging, marketing, health, education, the arts, fundraising, and community collaboration. Through a free membership, anyone can join particular LATISM communities, leave comments, share relevant content and activities via social media platforms and add themselves to the LATISM Professional Directory, a searchable database of nearly 100,000 Latinos in Social Media worldwide.
Once out of the beta stage, the website will function as the heart of the LATISM mission: equipping Latinos with the tools they need to transform their communities by enabling members to make choices, take part in actions and decisions that affect their lives, and become agents for change.
On the new LATISM website, members will be able to:
- List themselves and their business by using the site’s new interactive directory
- Report on what’s happening in their world right now by connecting their blogs to their LATISM accounts and sharing them via social media platforms
- Find and be found by organizations and corporations interested in reaching out to Latinos
- Discover, connect with, and support other Latinos who share their interests by joining LATISM groups
- Organize, participate in, and be up-to-date on LATISM national and local chapter initiatives throughout the year
- Receive information about exclusive opportunities available only to LATISM members
The current LATISM blog will now move to http://blog.latism.org and will continue to be the center for weekly announcements and engagement.
Latinos in Social Media (LATISM), the largest organization for Latino and Latina professionals engaged in social media, is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also serves corporate brands, NGOs and government entities, with a broad range of services including research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. For more information, go to http://latism.org/beta .
Vice-Chair of Communications & PR
SOURCE: Latinos in Social Media (LATISM)